webstream PR

Search engine optimisation - Webstream PR

search engine optimisation - search engines, adjust their algorithms to prevent webmasters from manipulating search engine optimisation rankings. Due to the high marketing value of targeted search results, we employ sophisticated reverse engineering techniques to bring targeted traffic to our clients' web sites.

Some search engines are frequent sponsors at SEO conferences, chats, and seminars. In fact, with the advent of paid inclusion, some search engines now have a vested interest in the health of the optimization community. Major search engines provide information and guidelines to help with site optimization.

Most searches are conducted on Google, wit the remainder split between Bing, Live, MSN and Yahoo. We get top positions on Google in their organic listings.

Search Engine Optimisation is crucial - and we use only ethical, technologically advanced industry approved techniques to get top rankings.

Search Engine Optimisation techniques - Analysis of keyword frequency, prominence, and weight, editing of Meta Tags, analysis of keyword density, sitemaps based on xml, comparison with other top sites in your industry, competition analysis anmd keyword research, link building and popularity.

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The amount of traffic driven to your site by our SEO campaigns will be determined by two factors -

1. Your target market's size - A web site marketing "free music downloads" (for example) is always going to have a potential market much larger than a web site marketing "analog level transmitters".

2. The level of optimisation applied to your web site - This is determined by the number of keyphrases we target, the extent of your linking campaign, and the number of pages optimised.

You can expect our optimisation and link building to (at minimum) double your traffic levels. Many of our clients have had traffic increases of 500%.

 
Case Studies
Search Engine Optimisation

Search engine optimisation (SEO) is the process of increasing the volume and improving the quality of traffic to a web site from search engines such as Google or Yahoo. The higher your site appears in the search results list, the more visitors you will receive from the search engine.

Unlike search engine marketing –which involves paying search engines for ads in order to appear in their results pages, SEO targets the results pages and are not paid-for listings.

SEO occurs in three stages -

  • Analysing the best keywords in order to better target your audience
  • Optimising the source code of the site to ensure that search engines get the best information you have to offer
  • Building the number of external sources which link back into your site, including social networking profiles and blogs, raising your profile on the internet.

Our search engine optimisation campaigns are specifically designed for drawing high numbers of targeted search engine users to your online presence.

 
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